Ava makes a difference for people choosing a care home


We can all make a difference – to our own lives and to the lives of others. This is something which Ava Makepeace recently discovered as she began her journey of discovery with Lakeview Residential Care Homes.


The journey began in October 2017 when Ava was appointed Sales and Customer Relationship Manager at Lakeview – a challenge as this was her first experience of Care and Retirement Homes.


She said, “I must confess that when I was approached to take on the role I was rather nervous about my lack of knowledge, but director Pete Wood assured me that the business is about care and values, offering skills which cannot be taught but must be learned through experience. He assured me that I would be bringing fresh eyes to observe the surroundings and running of the homes and would help Lakeview to extend its care and support beyond residents and their families.”


Ava continued, “It was with these fresh eyes that I realised that we could do more to achieve this core principle and I quickly learned that many families required help and guidance through the whole care process from beginning to end. It can be very difficult for families, particularly in times of stress, to get beyond the barrage of conflicting information to understand what is actually needed for their loved ones. Lakeview can offer assistance in this.


I wake up excited to go to work, knowing that whilst no day is like the last, I am going to be able to help someone today. It is an intoxicating feeling.’”


Pete Wood explained, “Lakeview, which has been family owned and operated for over 30 years, has four homes offering diversity of care to meet the differing needs of our residents. Our focus has always been, after the care of our residents, to offer help and support. We try to help people who are faced with decisions around care home choice by offering simple advice.


We are actively involved with local events and invite members of the public to attend our training and awareness days, such as the Sensory Dementia Experience. We have an open door policy for older local people to “Come Dine with Us,” to enjoy the same entertainment offered to our residents and to find ways to stave off loneliness. But we wanted to do more and the ideas and commitment which Ava has brought to her role are enabling us to achieve this.


Ava has instigated additional advertising in Local papers and magazines, the designing of a new website and a radio campaign. It is hoped that this will encourage local families and individuals to seek the help that they require – valuable impartial advice may be just a phone call away.”


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