Healthcare Homes unite to raise dementia awareness


Thirty-five care homes in the South and East of England are uniting in a campaign to raise awareness of dementia during a national awareness week.


As part of this year’s Dementia Awareness Week, the Healthcare Homes Group is promoting the work it does in homes and within communities to support those living with dementia and to raise awareness of the condition. This year’s national campaign calls on everyone to unite against dementia, and the group is joining in this message to highlight ways in which people can help.


Staff, carers, activities leads and managers coordinate a range of activities and events to support residents and to create partnerships with families, friends and communities.


Individual homes and staff members have been recognised nationally for their work in this area and a number of initiatives are underway to support residents living with the condition.


In Cambridge, Home Meadow care home has received national attention for its innovative work with a local toddler group.  Every Monday, two childminders bring their toddlers to the home for the day, so that they can play and interact with the residents.  This ‘intergenerational’ care has been found to have a positive effect on those living with dementia. The home also hosts ‘walks to remember’ for residents and the community and runs a project with a local college to create pictorial histories of residents’ pasts.


In Norfolk, Claremont House and Lodge, which was recently ‘highly commended’ at the Norfolk Care Awards for ‘Excellence in Delivering Dementia Care’, has launched a fortnightly dementia support group in its efforts to make Great Yarmouth a dementia friendly town.


In Wroxham, Overbury House was a finalist in the best dementia interior design category of the National Care Awards last year for its innovative and creative use of decoration to create stimulating rooms for residents.


Helen Gidlow, Chief Operating Officer said: “This awareness week is of great significance to our organisation as many of our staff play key roles in supporting a large number of our residents who live with the dementia.


“We see firsthand the challenges this condition presents and we work very hard to develop new and innovative ways of building relationships and connections with residents to make their lives in our homes as enjoyable as possible.


“By promoting this work and joining in this campaign we can raise awareness amongst communities and encourage others to understand the condition. I would invite anyone who would like to know more about how they can help to contact their local home for information on events and activities they can get involved in.”


Throughout the week, the activities that homes will be participating in will be promoted on the group’s Facebook page


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