Birmingham care provider reveals its £8m plans for dementia-friendly facility


A Birmingham care provider has revealed its plans for an £8 million dementia-friendly nursing home for the elderly in Erdington, which will provide up to 80 new jobs in the area.


MACC Care has submitted a planning application to Birmingham City Council to develop an 80-bed care home on the site of the Hare and Hounds public house in Marsh Hill.


The provider, which already runs five high-quality care facilities for the elderly across the city, said the much-needed home would be the only purpose-built residential home for the elderly and vulnerable within a two-mile radius.


Howard McCormack, commercial director of MACC Care, said as well as residential care, it will offer rehabilitation care, which will help to relieve pressure on hospitals by reducing bed-blocking. This, in turn, will enable recuperating elderly patients to get better quicker so they can return home.


“We are a small, local company that specialises in providing superior, evidence-based and dementia-friendly accommodation that caters for the elderly and vulnerable and our research has identified the need for a purpose-built facility in Erdington,” he said.


“We want to work closely with the council, councillors and the local community to assure them about our proposals and to listen to them about their needs. We pride ourselves on our values, which are consistent with maximising the quality of care for elderly, vulnerable people from all sections of society – not just the privileged.”


As part of its plans for the new Erdington care home, MACC Care will incorporate a hub that will include a gym specifically designed for the elderly; a library/quiet area with a cafe; a hair salon; cinema; and chapel-prayer area – all of which will be open to local residents over the age of 65.


“We are acutely aware that local residents want to have replacement facilities open to them, following the closure of the public house, and we have proposed a number of options that we would be happy to discuss with community leaders,” said Mr McCormack.


“These will enrich the lives of the local elderly people and enable them to socialise, meet or make friends in safe, modern surroundings, and somewhere that will have a significant positive impact on their wellbeing.


“Our investment in Erdington is not just in providing exceptional care for local elderly people, it will also bring about jobs and training positions. We are committed to making this a community facility and look forward to engaging with local people and councillors about our plans.”


As well as the immediate employment opportunities that the new MACC Care home will provide, the organisation will also be in a position to offer health care worker training and nursing training by linking up with nursing schools to provide nurse assistant placements and training. A training/seminar room within the facility will also provide regular professional development seminar and assessments for the staff and trainees. 


MACC Living, the organisation’s development arm, would also deliver excellent apprenticeships for up to six local people during the construction period.


MACC Care, which acquired the former public house site in April – eight months after the premises was put on the open market – runs two other care facilities in Erdington: Abbey Rose in Orchard Road, and Priestley Rose in Bromford Lane – both of which were rated good by the CQC when inspections were carried out earlier this year.


It aims to create a facility similar to its Austin Rose care home, in West Heath, which will open in August.


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