Dementia Action Alliance (DAA) launch new branch for North Hykeham


daalaunch3North Hykeham took another step towards becoming a dementia friendly community this week with the launch of the Dementia Action Alliance (DAA) group for North Hykeham. The event was hosted by the Mayor of North Hykeham, Cllr Susannah Spencer at the North Hykeham Town Council Civic Offices.

Over thirty people attended the launch which included a presentation by Gill Collins, DAA Regional Lead for the East Midlands, followed by buffet lunch where attendees made the most of the networking opportunity. Mayor Spencer introduced the event by explaining her vision for a Dementia Friendly Community in North Hykeham and outlined some of the work already underway.

The presentation by Gill Collins outlined the scale of dementia in the UK. She explained that there are over 850,000 people living with dementia in the UK with the total expected to rise to over 1 million by 2020. Over 11,000 people in Lincolnshire are living with Dementia and 1,692 of those are in the North Kesteven area.

The Dementia Action Alliance is committed to transforming the lives of people with dementia and their carers. It encourages and supports communities and organisations across England to take practical actions to enable people to live well with dementia. The DAA group in North Hykeham will bring a wide range of organisations together; from the Police and Fire Services, GPs and health professionals, to the Sport Centre One NK, Florists, Pharmacy’s, Tea Rooms and Corner Shops. Everyone will be able to play a role in creating a Dementia Friendly Community. Local MP Stephen Phillips, also sent a letter of support.

Gill explained that North Hykeham will be the 8th DAA group in Lincolnshire and that community engagement is key to making it a success. “Our aim is to create dementia friendly communities by asking organisations both large and small to commit to three simple actions that will help to change lives.” Said Gill.

These actions could include attending Dementia Friends Session, making buildings dementia friendly and creating simple visual signage to aid people living with dementia in the community.

Amongst the attendees were Wellbeing & Activities Champion, Emma Wadsworth and Area Manager, Tracey Colley who represented Neale Court Care Home in North Hykeham. Emma explained,

We are very pleased to be supporting the new DAA group, many of our residents at Neale Court Care Home are living with dementia and we are very aware of the daily issues that they face. I was born and bred in North Hykeham and my mother, who lives in the town, was diagnosed with dementia just last year. This initiative is very important for me both in my job at Neale Court but also for my family here in North Hykeham.”

Commenting on the event Mayor Spencer said “I was overwhelmed with the turnout at today’s launch of the DAA, there is great momentum and support for taking a practical approach to supporting people with dementia here in North Hykeham

Country Court Care, which operates Neale Court Care Home, was pleased to support the event by providing a buffet lunch.


Cllr Susannah Spencer, Mayor of North Hykeham

Eve Lightfoot (resident) 

Jennie Milan (resident) 

Gill Collins (East Midlands DAA Regional Lead, Alzheimer’s Society)

Margaret Harrod (Alzheimers Society) 

Pam Whittaker (District Councillor) 

Caroline Chamberlain (Bridal Boutique) 

Laura Peltell (Flowers by Suzanne) 

Karla Holmes (Born to be) 

Rebecca Gibson (Garden Tea Rooms) 

Jane Marron and Jean Brook (Volunteers) 

Emma Wadsworth (Wellbeing & Activities Coordinator, Neale Court Care Home)

Tracey Colley (Area Manager, Country Court Care) 

Tracey Broughton (Town Clerk)

Sandra Green (Deputy Clerk) 


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