Care provider Home Care Preferred has unveiled a free new dementia awareness initiative for businesses. Supporters at the launch included David Burrowes MP, Member of Parliament for Enfield Southgate, a host of local business leaders, and representatives from national charity Age UK.
The scheme, piloted on Friday 20 May as part of Dementia Awareness Week 2016, involves dementia experts from Home Care Preferred delivering free interactive workshops to businesses in the local area. The workshops provide insight into the challenges posed by dementia and how companies can make themselves dementia-friendly environments – benefitting both employees and customers.
Dementia, which affects mental processes and is marked by memory loss, personality changes and impaired reasoning, is becoming harder for businesses to ignore. More than 850,000 people in the UK have a form of dementia, with 1 in 3 people over the age of 65 diagnosed with the condition.
David Burrowes, MP for Enfield and Southgate, said: “I’m really pleased to be able to support this excellent initiative, and look forward to working alongside charities and businesses to help to improve the help and support my constituents receive.”
Recent Alzheimer’s Society research found that 62% of people in the UK feel a dementia diagnosis would mean their life was over and this initiative aims to challenge this perception.
Ken Waterhouse, Managing Director of Home Care Preferred comments: “A dementia diagnosis doesn’t have to lead to feelings of resignation and despondency. With more people of working age living with dementia, we hope this initiative helps employers to provide better practical support to their staff and customers.”