Michael leaves Macmillan Cancer Support, where he has been Director of Mass Market Fundraising since September 2011.
Michael led a 90-strong multi-award winning team at Macmillan and was at the forefront of the charity’s high-profile campaigns, leading the fundraising strategy that has raised the charity’s income from £98 million to more than £170 million in five years and seen the recruitment of more than two million new supporters.
He was responsible for substantially increasing the profile and income of Macmillan’s World’s Biggest Coffee Morning and introduced a range of new product launches including Sober October, Brave the Shave and Good Night In.
Previously, he was Head of Direct Marketing & Sales with Macmillan from August 2010 and held senior roles with the Royal Voluntary Service. He is also a trustee for International Development Enterprises giving him expert insight into the development of major donor engagement.
Michael, who personally contributes by volunteering, including recently climbing Mount Kilimanjaro to boost the Macmillan fundraising cause, will take up his post at Alzheimer’s Society on April 11.
He will oversee all fundraising and commercial activities at the award-winning charity, leading the organisation towards its long-term funding aspirations. The charity’s income stream funds much-needed dementia research and support for those living with dementia, their carers and loved ones.
Jeremy Hughes, Chief Executive of Alzheimer’s Society, said: ‘We are delighted to welcome Michael to our charity and I am certain he has the energy and entrepreneurial flair which will be vital to spearhead the work of our award-winning fundraising team as we seek to tackle society’s biggest health and social care challenge. Many people affected by dementia still experience discrimination, neglect and poor care – we must do all we can to ensure they are supported not isolated, and able to live their lives well and as they want.’
Michael added: ‘I am delighted to be joining the Alzheimer’s Society at such an exciting time and, as someone who has been personally affected by dementia, I have a huge passion for the cause and the great services the charity provides.
‘There is huge potential for fundraising for one of today’s biggest health issues. It will be a privilege to join the team to help grow the charity and raise more income to fund important research, campaigns and the delivery of more services to help more people with dementia than ever before.’
Michael succeeds previous Director of Fundraising Jon Bodenham.