Housing & Care 21 supports Dementia Awareness Week


care show-care industry newsHousing & Care 21, one of the leading providers of care and housing services for older people, is proud to be supporting Alzheimer’s Society’s Dementia Awareness Week 2015.


Bruce Moore, Housing & Care 21’s Chief Executive said: “Dementia represents a significant and growing challenge for all of us involved in social care and housing.


“Alzheimer’s Society’s message for Dementia Awareness Week is that life does not end when dementia begins. We share their aim for people living with dementia to hold onto their lives and the things they love for longer. We provide housing, care and support services designed to help them maintain their independence and choice for as long as they are able.”


To mark Dementia Awareness Week, Housing & Care 21 has today published evaluations of two of its schemes that provide specialist care for people living with dementia.


Cherry Tree – A specialist dementia extra care scheme in Wirral providing housing, care and support for up to 10 residents, the ethos of Cherry Tree is centred on promoting independent living. The scheme provides an effective alternative to residential care, ensuring that the impact of dementia is minimized as far as possible and residents can continue to live independently.


Water Mill Dementia Day Centre – Attached to a residential care home for people living with dementia, Water Mill Dementia Day Centre is an innovative service which provides support for people with moderate and advanced dementia. In the current climate, where many day centres have closed or are under threat, Water Mill demonstrates how this type of service can achieve positive outcomes for people with dementia, their families and commissioners.


The evaluations can be found here.



Dementia Friends


Housing & Care 21 is a keen supporter of the Dementia Friends initiative, which aims to raise awareness of the condition and how they can support people living with it.


In 2014 the organisation surpassed its own target of establishing 2,014 new Dementia Friends and now has a total of 2,700. It continues to support the scheme by encouraging members of staff and residents in our schemes to take part, and spread the word to friends and family,


Mental Health Foundation


Housing & Care 21 worked with the Mental Health Foundation on a project involving three peer support groups for people in the early stages of dementia living in Extra Care Housing. A report here looks at how the support groups helped them live independently and contributed to their well-being. The project is now being extended thanks to Big Lottery funding.



National Housing Federation


Housing & Care 21 is part of the National Housing Federation’s Dementia and Housing Working Group (DHWG), which was set up to improve the integration of housing in health and social care policy around dementia, raise the profile of housing among dementia stakeholders and promote good practice and innovation.


The group has identified four key areas to focus on:


  • understanding the contribution of housing organisations to ‘dementia friendly’ communities
  • supporting the skills of people who work in housing to help people living with dementia
  • working with partners to research housing’s contribution to helping people live well with dementia
  • supporting housing organisations to understand and respond to changes to Deprivation of Liberty rules.


A spokesperson for the Alzheimer’s Society said: “Dementia can happen to anyone and there’s currently no cure. It can strip you of your memory, your relationships and your connection to the world you love, leaving you feeling isolated and alone.

“At Alzheimer’s Society, we believe that life doesn’t end when dementia begins, and we do everything we can to help people living with dementia hold onto their lives and the things they love for longer.”

To support Dementia Awareness Week, people are being asked to ‘do something new’ and share it on Twitter using the hashtags #DoSomethingNew and #DAW2015, to spread the word that life doesn’t end when dementia begins.


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