Runwood Homes venture into premium, private-pay care home market


Following 32 years of success in the residential care industry as the owner and CEO of Runwood Homes, Gordon Sanders and his family have ventured into the premium, private-pay market, under a new brand and company name, Sanders Senior Living; with an aim to be best in class in the luxury care home sector.

With a strong background overseeing and implementing care home designs and builds, and with a renowned business success in providing quality care provisions, cemented throughout his professional years, Gordon Sanders’ ambitious vision to drive forward opportunities identified within the healthcare industry, has now become an exciting reality.

The new premium care home group has captured the well-oiled care home model of Runwood Homes, and considerately elevated it to produce an impressive, high-end product, specifically classified for the self-funding care market.

The Sanders Senior Living concept aims to provide the highest quality living environment for residents, using premium materials and the latest technology to evidence safe and compliant delivery of medication and personal care, and places the wellbeing of people who choose the service at the very centre of its function.

The construction and commissioning teams have collaborated with high-end suppliers, who share the same first-class vision, and will be seeking feedback on how their new homes are operating on a frequent basis, to help achieve their luxe-service objective.

Registered with the Care Quality Commission, Sanders Senior Living has just opened its first premium care home, Graysford Hall, in Stoneygate, Leicester, (October 2019), and is welcoming its first residents. Graysford Hall is designed to appeal to seniors, including those living with dementia, and with the capacity for up to 69 people, offers a vibrant community with a professional team of carers and wellbeing leaders.

A second SSL home, Claridge Place, in Olton, Solihull, is nearing construction completion, with a plan to open at the end of the month (November 2019).

Head of Commissioning and Premium Services, Peta Mandleberg, a Registered Nurse who has worked in the care sector for many years, is passionate about the ethos of the new group.

“We aim to help our residents enjoy happy, fulfilled lives; enjoying long established hobbies, discovering new ones and being part of a vibrant community. Visitors are more than welcome to join us for a tour at either of our homes, and to get in touch with us to find out about our unique, all-inclusive living package and our attractive Ways Of Working ethos, which gives Sanders Senior Living homes the ‘wow’ factor, setting us apart from our competitors.”

The state of the art, private care homes offer large suites for solos or couples, a bar, bistro, private dining, library, hairdressing salon, therapy room, cinema and a selection of lounges, all finished to an impeccable standard of furniture and unique décor.


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