Orchard Care announces new CEO as Tom Brookes steps down

New Orchard Care CEO Hayden Knight

Orchard Care Homes, a leading provider of high-quality senior living, has announced that Tom Brookes will be stepping down from his role as CEO.

Orchard Care Homes, with care services across the north of the UK, has been on a transformational journey in the last 2 years under Tom Brookes’ leadership.

Ian Goulding, the Chairman of Orchard Care Homes said: “I can confirm that Tom Brookes will be stepping down from his role as CEO.  After six years with the company, holding a number of senior management posts including MD of Larchwood Care Homes and CEO of Lifestyle Care Homes, Tom led a radical transformation programme in Orchard.

Tom has improved the quality of the homes and developed plans for the financial sustainability of the business.  He has put a highly experienced team in place, and has now appointed his successor, Hayden Knight.

The Board would like to thank Tom for his enormous contribution over the last six years and wish him well in his future endeavours.”

Hayden joined Orchard Care Homes in May and has 23 years’ experience within the industry, holding senior positions with one of the largest providers of specialist care in the UK.  Hayden will continue to focus on quality, whilst making the organisation sustainable for the future.

Hayden’s promotion from Chief Operating Officer comes at a vital time for the care home provider as they look to reduce their portfolio by 25%.

Hayden has already made a significant impact on occupancy and company operations, realigning strategic priorities of the business and empowering staff to innovate and develop new ways of working.

The transition of 14 homes will be managed by Simon Harrison, Chief Restructuring Officer. Tom will provide a strategic oversight to ensure a smooth and successful handover.

Orchard Care Homes has been recognised as one of the quality care home providers in the UK. Over 71% of its homes are rated ‘Good’ by the CQC, up from 47% less than two years ago. This year, Orchard Care Homes has launched a new, innovative model of care for people living with dementia – Reconnect – that will provide a specialist level of support for people with dementia, presenting with behaviours that challenge. The model aims to deliver significant savings to Local Authorities.



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