Senior healthcare executives go ‘back to the floor’


Senior executives of the Healthcare Homes Group have exchanged suits and ties for care assistant and domestic uniforms to work in frontline facing roles during November, to undertake residential and domiciliary care duties. The aim is for senior staff to receive first-hand feedback from residents, service users and staff on the services provided.

CEO Gordon Cochrane took the lead with a day undertaking maintenance duties at Shipdham Manor residential home in Norfolk, along with Sam Dixon, HR Director, who worked with the home’s laundry and domestic team.

Operational heads Helen Gidlow and Anthony Beorby spent the day at the Watton branch of the group’s Manorcourt Homecare business, where they provided frontline care in people’s homes, while operations director for Manorcourt Homecare, Janice King, undertook housekeeping duties at Fornham House care residence in Suffolk.

A further three members of the management team undertook kitchen duties, supported activities coordinators and did housekeeping tasks at both Ashley Gardens care home in Kent and Fornham House care residence.

Commenting on the initiative, Gordon Cochrane said: “It was a fantastic opportunity for the senior leadership team to really get involved in the day-to-day tasks that take place at our homes and homecare branches. We are always looking to improve the services we offer, as well as receive feedback from our staff and we thought what better way than going back to the floor with staff; this has proved to be an invaluable exercise. Spending a day with our frontline teams has given us a better insight into improvements and adjustments that can be made moving forward.”

Added Anthony Beorby, Operations Director – Care Homes: “For me, I worked alongside a very experienced home community support worker and my expectations were not only met, but exceeded: the day reinforced to me just how fortunate we are to have such dedicated staff, who are committed to delivering only the highest care and support to our clients in the community. It was a really positive experience.”


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.