The founder of a Ribble Valley live-in care provider has described how his own family’s experience of loss spurred him on to embark on a new business venture in the sector.
The Lancashire branch of Promedica24 was set up by Gary Derbyshire and his partner Gill Clements, who following the sudden death of her father in 2015 set out on a mission to provide one to one 24 hour, live-in care, as an alternative to residential care.
Centred on companionship and one-to-one care, their live-in care service was officially launched in September 2016 and aims to promote independence, helping individuals to remain at home.
Gary, commented: “I’ve worked in large companies that have links to elderly social care for over 20 years and I’ve seen first hand the impact that moving into social care can have on an elderly person. The lack of control over their own life can make them feel vulnerable at a time when they most need reassurance.
“I wanted to use my skills and really make a difference to people’s lives, which is why we opened the Ribble Valley Promedica24 branch. I feel a huge sense of pride that we’re giving people the chance to receive the care and support they need within the comfort of their own homes.”
Gary’s passion for enriching lives was cemented during his previous job with the Met Office, a role which saw him travelling to Africa to support people who’s health and wellbeing were vulnerable to weather and climate shocks. This together with supporting people with Respiratory conditions in the UK and helping them to better manage their condition was very satisfying.
He added: “Helping those disadvantaged by either their environment, their health or background has always and will continue to be an important passion.”
Gary and Gill’s confidence in live-in care is supported by Age UK’s analysis showing that there are now 1.2 million people aged 65+ that don’t receive the help they need with essential daily living activities. Live-in care also helps to relieve pressures on the NHS by providing safe and supportive home care environments for individuals who would otherwise need to remain in hospital.
Promedica24 carers live in the home with their clients as companions, providing assistance with everyday tasks, from personal care through to cooking and cleaning. The live-in care service offers a variety of support packages, including advanced care needs such as dementia, disability and stroke.
Gary continued: “I am determined that Promedica24 will become the ‘go to’ service when people are looking for an affordable, safe and reliable alternative to traditional care.”