Director of the Campaign to End Loneliness, Laura-Alcock-Ferguson, said:
“The launch of the Jo Cox Commission today highlights the hard truth that chronic loneliness can affect anybody, and the older you get the more likely it is that it will affect you. We believe that the only way we can make a lasting impact is for everybody to become part of changing this story. For this reason, we are campaigning across the UK to improve policy and support services on the ground, and to engage and mobilise businesses and all of us to play a lead role in ending loneliness. We are immensely proud to be a part of the Jo Cox Commission – a powerful legacy that will ensure an issue close to Jo’s heart lives on to transform millions of lives for the better.”
As a homecare provider whose model is underpinned by the importance of companionship, Home Instead Senior Care is attending the launch of The Jo Cox Commission on Loneliness and is support the campaign call out #happytochat
Ruth Brown, from Home Instead’s National Office, will be attending the launch at the Speaker’s House highlighting the provider’s work with the elderly and its mission: to change the face of ageing. Home Instead recently received the Queen’s Award for innovation in recognition of its companionship-based model.
During her time as a Member of Parliament Jo Cox was dedicated to tackling the loneliness crisis in the UK. She was determined that we could all do more and so in January 2016 she formed an independent, cross-party Commission of organisations, campaigners and individuals.
In Jo’s memory the Commission has been taken forward by Rachel Reeves MP and Seema Kennedy MP. The Jo Cox Commission on Loneliness will ask people, throughout 2017, to do something – to take action, in honour of Jo.
The Commission will be working with a range of partners including: Age UK, Carers UK, Royal Voluntary Service, The Silver Line, Independent Age, The Campaign to End Loneliness, Eden Project Communities, Action for Children, Refugee Action, The British Red Cross and Alzheimer’s Society – to shine a light on different aspects of loneliness and the positive steps we can all take to combat it.
Ruth Brown said: “Home Instead Senior Care is proud to pay tribute to Jo Cox by contributing to the commission. What we do truly complements its work and supports the campaign hashtag #happytochat
“Over the last 11 years, we have brought dignified care and a spirit of companionship into thousands of seniors’ lives helping them to live happily and healthily in their own homes as long as possible. We call our model relationship-led, that’s because we match our clients and carers based on interests, backgrounds and hobbies – so there is always something in common at the heart of our care visits. They last a minimum of one hour too, so there is no rushed care and always time for our clients and carers to enjoy a good conversation and each other’s company.”