Home Instead Senior Care has received the Queen’s Award for innovation


National homecare provider Home Instead Senior Care has been royally recognised for the contribution its relationship-led model has brought to the care sector, as it was officially presented with the Queen’s Award for innovation.

HRH’s official representative for Cheshire, the Lord Lieutenant David Briggs, MBE, K.St.J. presented the prestigious award, a pinnacle of achievement in the UK, at a formal ceremony with distinguished guests including clients, CAREGivers and Home Instead colleagues in attendance from across the UK.

The award earmarks elderly care specialist Home Instead Senior Care as the first and only homecare provider to receive a Queen’s Award in the 50 years that the accolades have been running.

Martin Jones, Home Instead Senior Care’s Managing Director, was honoured to receive the royal recognition on the brand’s behalf, marked with the reading of an historic scroll and presentation of commemorative crystal bowl.

The Queen’s Award is one of the highest honours a UK business can assert and pays tribute to Home Instead’s bespoke care model and dedication to its mission: to change the face of ageing by providing dignified, relationship-led care.

Its visits last a minimum of one hour and clients and CAREGivers are matched based on interests and hobbies, so there is always something in common at the heart of its care model, which is delivering 5 million hours of care each year.

Praising the Home Instead network, which started in the US in 1994 and was brought to the UK in 2005, the Lord Lieutenant of Cheshire, said:

“It is something of a testament to our society on both sides of the Atlantic that The Queen has been so impressed with your single minded determination to give the elderly what they want – to cherish or dare I say to love and to truly care for them – and for that you are today presented with the Queen’s Award for Enterprise.”

He later added: “You have also understood that one of the biggest killers is loneliness and so you are not just there to clean or to cook or to change the person being cared for – but they are there as a friend and they spend time talking to and getting to know the client – they develop a relationship and become a friend. And it is for that that you have an award for innovation – relationship care – matching the carer to the client and of course making sure that the same carer sees the same client over a long period.”

The royal achievement has also been recognised by Andrea Sutcliffe, the Care Quality Commission’s Chief Inspector of Adult Social Care, who said: “I am delighted for Home Instead on achieving this royal recognition. This is an organisation that is truly leading the way in providing outstanding care for the people they support. To receive such a prestigious award is a credit to the tremendous amount of hard work and commitment and my congratulations go to everyone involved.”

Mr Jones added: “We are the first and only homecare company ever to have received a Queen’s Award for Enterprise. To receive the award for innovation is, I think, a real reflection of the truly pioneering approach we have taken to providing care for older people. This recognition for our work is another step forward in our mission to change the face of ageing in this country.”


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