Homecare provider Home Instead Senior Care has set up a charity with a sole mission – to bring the joy and fun back into ageing.
The Bring Joy Foundation was set up just over a year ago to help groups and organisations working with the elderly across the UK put a touch of magic and sparkle onto the agenda. Now the charity is marking a major milestone – it’s raised £100,000 to fund events and activities that make older people smile.
Getting older brings many challenges but the Bring Joy Foundation believes ageing doesn’t have to be all doom and gloom.
The charity exists to fund the little things that can make a big difference to older people’s lives – from VIP days out at the seaside, to cinema nights, vintage tea parties with jive dancers to festive dinners.
It brings light and laughter into seniors’ days by funding special events or paying for favourite pastimes to be rekindled through its ‘wish granting’ donations for older people.
Thanks to an army of selfless and dedicated fundraisers from across the UK – the Foundation, set up by national elderly homecare specialist Home Instead Senior Care, has proudly raised £100,000 to date.
The Foundation has brought joy, smiles and fun to 20 lucky groups and organisations, benefitting a grand total of 7,600 older people with wishes worth £30,500 granted so far.
The Bring Joy Foundation’s founder Sam Brocklebank, said: “Raising a staggering £100K to put the fun and joy back into ageing has been a wish come true. We’re filled with pride at how well our charity has been adopted by fundraisers who have all wanted to do their bit for our older generations.
“But it’s seeing the smiles, the glints in people’s eyes, the happiness and laughter that have brought the ethos of the Bring Joy Foundation to life – that’s the true mark of our success.
“As we move into our second year we’re calling for more groups and organisations to apply for a donation from the Bring Joy Foundation so we can help make their dreams come true too.”