An initiative to highlight the sterling work done by the care industry’s unsung heroes has been backed by two North West MPs.
National care operator Springhill Care Group launched the high profile campaign earlier this year, encouraging the industry to think more about the people who work behind the scenes.
Recently Professor Martin Green, chief executive of Care England, lent his support to the campaign, which is encouraging the care industry to join the conversation on social media using the hashtag #caringheroes.
Now Graham Jones, MP for Hyndburn, the borough where Springhill Care Group’s Accrington headquarters and its state-of-the-art care home and specialist care centre is based, has backed the campaign.
He is joined by Skelmersdale MP Rosie Cooper, whose constituency contains Birch Green Care Home, also part of the Springhill Care Group.
Graham Jones MP said: “We know how hard our care community works and we know that very often staff go the extra mile, working long hours in often difficult circumstances to support people simply because they are passionate about what they do.
“I am happy to support the Caring Heroes campaign and look forward to hearing more stories about great care.”
Rosie Cooper MP added: “This campaign to highlight the work that goes on, often unseen by many of us, is a great way to shine a spotlight on our unsung heroes.
“The care sector has faced a range of challenges as budgets have been cut and the ageing population has placed additional pressures on providers, and it’s important to demonstrate how passionate and committed our care staff are.”
Springhill Care Group, which operates three homes in Lancashire and Bristol, and a supported living service, is highlighting the work of those care staff who often go the extra mile for those people in their care, above and beyond their day-to-day responsibilities.
The number of people employed carrying out social care duties in England is estimated at 1.48 million, including full and part-time work.
Donna Briggs, managing director of Springhill Care, added: “Our campaign is steadily picking up support and interest from the care sector across the UK and we would urge anyone with a story to tell to join the conversation online.”