Care Council for Wales reminds the public Our Code is Not a Secret with new campaign


care council wales-care industry newsCare Council for Wales reminds the public Our Code is Not a Secret with new campaign


The Care Council for Wales has launched a public campaign to promote its new Code of Professional Practice for Social Care.


The Our Code is Not a Secret campaign aims to raise awareness of the Code among the general public, ensuring it knows exactly what standards they are entitled to and should expect from social care professionals in Wales.


The Code was launched in Wales in July 2015 and sets out the standards that all Social Care workers in Wales should achieve.

The multi-platform public campaign which incorporates print, digital, radio and outdoor advertising will run across Wales during March and April 2016.


While the adverts feature the secretive Morse code design, the campaign aims to remind the public that the Code is anything but and that the details are there for all to see.


Gerry Evans, Director of Regulation and Professional Standards at The Care Council, said: “More than 150,000 people across Wales come in to contact with, or make use of, social care services each year. The purpose of this campaign is to ensure that each and every one of these is fully aware of the standard of care they should be receiving.


“It also aims to illustrate the steps that we the Care Council are taking to ensure that all social care workers in Wales are working to the very highest standards of conduct and practice.”


The public awareness drive follows on from the launch of the Caring with Pride workforce campaign in February this year which calls on social care workers across Wales to demonstrate their knowledge of the Code by completing an online workbook and short knowledge test.


The ongoing workforce campaign is designed to support and enhance social care workers’ knowledge of the Code and to ensure that they implement it in their daily work.

Since its launch 300 care professionals have signed up to the Caring with Pride campaign and more than 200 have completed the online test and received their digital certificate.


Social Work degree student Geraint Jones from Porthmadog was the first person to complete the test and receive the Caring with Pride certificate.


The first year student at Glyndwr University, who is currently on placement with Carers Trust North Wales’s Crossroads Care Service, said: “At the Carers Trust we support unpaid care givers, so I thought the Caring with Pride campaign was really relevant, and is something people throughout the sector can benefit a lot from.


“As a student, it has helped with my knowledge of the new Code and I think it will be just as relevant to someone who has been in the profession for a number of years.”

Linda Meredith is a lecturer and assessor in Health and Social Care at Merthyr College. She has also completed the Caring with Pride workbook and test.

She said: “Working as an assessor, it is important that I keep up to date with all the changes in legislation surrounding the care sector and I found that completing the workbook and test helped improve my understanding of the Code.

“I have also used the workbook to start discussions with my learners about what the Code means to them, and how it affects their job roles”.


This is the first major Wales-wide public campaign that the Care Council has implemented. It is hoped that the campaign will raise public awareness of the both the Code of Professional Practice and of The Care Council’s role in regulating and developing the social care workforce in Wales.


For more information on the Code of Professional Practice for Social Care and the Care Council’s campaigns, visit


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