A Nottinghamshire domiciliary care provider has celebrated two years in business by embarking on further growth and expansion.
Respectful Care, based in Mansfield Woodhouse, has opened a new branch in Nottingham – little more than two years since starting life in its co-founder’s dining room.
It marks a “remarkable” rise for the business, which provides personalised home care to elderly and vulnerable clients.
Launched in September 2013 by business partners Mark Docherty (40) and Scott Marsh (33), the company has gone from employing three members of staff to more than 50 – delivering 1,200 hours of in-home care and support to almost 100 clients per week.
Now, following sustained growth and growing demand for its services, the firm has launched Respectful Care Nottingham North.
The franchise is headed-up by managing director Karl Overton, a former police detective and childhood friend of Mr Docherty’s, and registered care manager Sally Wells, who has more than 12 years’ experience in the industry.
After retiring from Nottinghamshire Police last year following 20 years’ service, Mr Overton (40) spent seven months working voluntarily at Respectful Care to gain an in-depth knowledge and understanding of the care sector – speaking to service-providers, care professionals and clients, as well as conducting his own exhaustive research.
Determined to repeat the success of the parent company, the ambitious father-of-two has ploughed his life savings into launching the new branch at The Old School Business Centre, in Church Drive, Arnold.
Mr Overton, from Mansfield, insists the business – which has begun taking on clients after gaining Care Quality Commission registration in August – can now emerge as a “major player” in Nottingham’s care sector over the coming months.
“I call it the ‘ripple-in-the-water’ effect,” he said. “If we can shake-up the industry a little bit by offering clients and care workers another option, that can only be good for raising standards across the board”.
Key to this, insisted Mr Overton, is the company’s policy of only employing people with a “genuinely caring and compassionate nature”.
He said: “There are many aspects of the role you can train somebody to do but, essentially, you’re either a caring person or you aren’t. Our robust recruitment procedures are designed to establish whether the person applying for the job is a caring individual. Because if they are, we can then give them the skills to provide high-quality care.
“Some clients don’t see anybody other than their carer from morning until night, so it’s our job to ensure they get the care and support they deserve – because receiving care isn’t a life choice.”
Mr Overton believes that domiciliary care is currently suffering from an “image problem”, which he puts down to factors ranging from low pay to a perceived lack of career progression.
That is why parent company Respectful Care joined forces with West Nottinghamshire College earlier this year to help people re-train for roles in the industry. They do this through pre-employment workshops in conjunction with Jobcentre Plus and providing level 2 apprenticeships in health and social care – equipping staff with the skills and knowledge to do the job effectively.
This partnership has now been extended to the Nottingham North franchise, which Mr Overton cited as further proof of its commitment to providing a first-class service by investing in training and development.
“Mark and Scott have already done a lot of work with schools and colleges to highlight the potential career pathways available – and that’s something I’m keen to continue,” he said. “There’s no reason why working in domiciliary care shouldn’t lead to a career in nursing, midwifery or other equally-valued professions – provided you possess the right attitude, skills and attributes.”
The firm also pays its employees in excess of the ‘Living Wage’ in another move designed to raise the standard and aspirations of its workforce.
“This may cost the business more in the short-term, but it is money saved in the long-run because it means we recruit and retain the right people,” he insisted
“The foundations of the business are all about improving the quality of care to clients – and this starts with improving the terms and conditions of the professionals who provide it. Our ethos is about rewarding these people and supporting them to make their job easier.”
Co-founders Mr Docherty and Mr Marsh launched Respectful Care to help drive-up standards throughout the industry after hearing about examples of poor care and staff not being valued by their employers. They spent the first three months working out of the dining room of Mr Docherty’s family home before officially launching at premises at Park Road Business Place, Mansfield Woodhouse.
Since then it has grown to become one of north Nottinghamshire’s largest domiciliary care providers.
Mr Docherty, from Mansfield, said: “I’m amazed at how quickly the business has grown. It really has been a remarkable two years.”
Mr Marsh, from Sutton-in-Ashfield, said: “With Karl and Sally on board, I’m confident we can look forward to an even more exciting future.”