Greater Manchester purpose built care home gets planning go ahead

architects drawing
There are no visuals for these plans yet.

Planning permission for an £8million purpose-built 57 bed care facility has been granted for a site in Sale, Greater Manchester.

Development-led care home operator, New Care Projects, has acquired the land, which is located on Ashlands in Ashton on Mersey, and will represent the third multi-million pound development that New Care has invested in to date in the Borough.  Construction will commence on site in September.

The ‘new generation’ care facility will be New Care’s fourth care home, with further developments planned in the pipeline, highlighting the company’s commitment to providing high quality care in purpose built settings in areas that are predominately serviced by converted stock property that struggle to meet growing clinical and aspirational demands of a rapidly changing market place.   New Care will design, construct and operate the care facility, which is anticipated to create approximately 65 full time job equivalents for local people.

Chris McGoff, CEO at New Care Projects, says: “New Care’s acquisition of a site in Sale is great news and we are pleased to be providing the region with another exceptional purpose-built care facility.

“As a development-led care home operator, the combination of property and construction expertise with clinical and operational excellence serves to de-risk the process for all concerned.  Working we can take the concept from initial design through planning to site acquisition, build procurement and ultimately full operational maturity. This is a fully engaged end-to-end process, which not only affords us the opportunity to maximise efficiencies and sustainability benefits, but also significantly reduces the perceived risks that banks and some lending institutions have about development activity.

“Development traditionally goes wrong when there is a lack of stakeholder alignment. The multiple entities of designers through to builders and operators can easily become disconnected with each focusing on their own end gain.  At New Care we join the dots and control every stage of the process ourselves, ensuring on time, on budget and high quality outcomes.”

Due to open in winter 2016, the new care centre in Sale will offer residential, nursing and specialist dementia care in an expertly designed environment.  Each of the 57 bedrooms will have their own private wet room en suite facilities, and the home itself will feature a number of communal spaces, including lounges, dining rooms and libraries, as well as a cinema, hairdresser and coffee shop, to cater for the needs of its discerning residents and their guests.

Chris concluded: “New build settings are essential if we are serious about raising standards across the industry and we want the New Care brand to lead, meeting the requirements of a marketplace that is demanding better clinical provision in a higher quality environment.  The plans for Sale are fantastic and we’re looking forward to getting started on site.”

Not one to rest on its laurels, New Care is currently embarking upon an ambitious expansion plan across the North West and the UK in general, with its next scheme, an 80 bed facility in Chester, due to be heard at Planning Committee in August.


New Care Projects is a development-led care home operator.  Whether it is long-term care, respite care, convalescence or simply a welcoming home-from-home in which to reside, New Care strives for excellence and seeks to always provide the best levels of care.


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