A leading UK care services provider has transformed a landmark hotel in Llandudno into a luxurious, fully accessible holiday destination for disabled people, their carers and families, with support from Yorkshire Bank.
Safehands Holidays is part of the Blackpool-based Safehands Group of companies that is owned and operated by Simon Rigby. The care company offers a variety of services, ranging from domiciliary care, children’s day nurseries, mobile creche facilities and accessible holidays.
In 2009, with support from Yorkshire Bank, it opened The New Mayfair in Blackpool, the UK’s first fully accessible hotel for disabled people, their carers, friends and families. This is the only hotel in the UK to be Care Quality Commission registered.
Following the success of The New Mayfair, Safehands recently unveiled its latest accessible holiday destination – The Esplanade Hotel in Llandudno. Yorkshire Bank provided a funding package of £2.25million to assist the renovation and refurbishment of the landmark Llandudno hotel, which has former Prime Minister Harold Wilson and the Duke of Kent among its previous guests. The deal was facilitated by Andy Nurse, relationship manager at the Bank’s Business and Private Banking Centre in Preston.
The Group, which was founded in 1997, now has a turnover of about £9million and employs more than 500 staff.
Paul Manning, Managing Director of the Safehands Group, explained:
“We wanted to transform the type of hotel accommodation available to disabled customers and the feedback we’ve received from customers has been overwhelmingly positive. When we acquired our first hotel on the seafront in Blackpool, this type of facility wasn’t something that had been tested elsewhere but it quickly proved to be highly sought after.
“It can be prohibitively expensive to fund a hotel like this, as it is impossible to buy a building that is fit-for-purpose. At The Esplanade, which has listed building status, we made an investment of £3.5million to purchase the asset and complete a major refurbishment of the hotel, even with our own building company on board. But we opened the order book in the middle of January and have already exceeded £300,000 in bookings so far.”
Like its Blackpool counterpart, The Esplanade sits on a very prominent position on the seafront. The third largest hotel in Llandudno, it provides an exquisite setting in stunning surroundings while still maintaining the highest quality of care and accessibility. Each of the 40 guest rooms have modern fully accessible shower facilities with shower chair/commodes. A significant number of rooms have an electric profile bed with built-in bedsides and either overhead tracking hoist or electric manual hoists.
Ian Hardman, head of Yorkshire Bank’s Business and Private Banking Centre in Preston, said: “Safehands Corporation is one of the UK’s most established care groups. Not only is it focused on providing its customers with the highest quality of care but it also identifies and fills gaps in the market. The development of Safehands Holidays is the perfect example of the success that can be achieved by listening to your customers and being understanding of their needs. “We welcome the opportunity to support the group and help it achieve its continuing growth aspirations.”
“Since moving to Yorkshire Bank three years ago, we’ve maintained a very close working relationship. The Bank has been extremely supportive in terms of the various projects we’ve taken on and, once again, has been receptive to our vision at The Esplanade.” Clydesdale and Yorkshire Banks has strengthened its support for UK SMEs by becoming the first to partner with the British Business Bank under its ENABLE Guarantees scheme. Up to £125m of new lending by Clydesdale and Yorkshire Banks will help more small businesses achieve their growth ambitions.