Dudley Town FC has launched a new first-team football kit for the 2020/21 season to mark the club’s support for frontline social care workers.
Supported by a £2,500 grant from the CareTech Foundation, the club has commissioned a new first-team kit and a commemorative polo shirt to mark its support for the Sparkle for Social Care campaign. The first team shirts, to be funded by the CareTech Foundation, will feature the Sparkle for Social Care logo on the front, along with Duncan Edwards’ iconic signature on the back and the Duncan Edwards’ Foundation logo on the sleeve. The limited-edition polo shirts will bear the same logo and signature as the first team shirts, with profits from all replica shirt and polo shirt sales going to The Care Workers Charity.
As well as the new shirts, Sparkle for Social Care will be Dudley Town FC’s charity partner for three years, raising funds for The Care Workers Charity. The club is also developing a number of community initiatives in order to support the community and commemorate the vital role of carers in Dudley.
The club has confirmed that care workers and their families will receive discounted match tickets for the 2020/21 season, as well as providing coaching sessions for disadvantaged children in the local area. The club will also host an annual charity football match and dinner this year.
The Sparkle for Social Care campaign is a charitable initiative which aims to highlight the value of the social care sector and to raise funds for care-related charities. The campaign is responsible for the Care Sector Fundraising Ball which has raised almost £500,000 over the last two years for care charities.
Dave Ferrier, Director of Dudley Town FC, said: “Between the three organisations, the Club sees this as a great opportunity to give something back to our frontline workers for all their dedication and devotion to the work that they carry out.”
Jonathan Freeman, CEO of the CareTech Foundation and Vice-Chairman of Sparkle for Social Care, said: “The COVID19 pandemic has highlighted the extraordinary efforts of care workers looking after our most vulnerable loved ones. Dudley Town FC’s support of this initiative is a very fitting way for all of us to re-pay our thanks to our amazing care workers and we are delighted to have been able to provide the funding.”
Shirts will be available through the Club website shop at: https://thesportsshopkingswinford.co.uk/collections/dudley-town-fc