Orchard Care Homes, one of the UK’s leading care providers for the elderly, has completed its new line up of senior staff with the appointment of a Director of Quality.
Cheryl Baird will oversee Orchard’s compliance, governance and quality to ensure high standards of care for Orchard’s residents. She is also the executive lead for nursing and dementia and will drive both strategies.
An experienced senior leader, Cheryl has worked in the health and social care sector for over 26 years. She joins Orchard from Four Seasons Health Care where she was responsible for the quality and improvement of homes.
On her appointment, Cheryl commented: “I am passionate about delivering exceptional personalised care to residents. Orchard is a high-quality provider of care and I am committed to developing new initiatives that will promote health and wellbeing for residents and the supporting frameworks for staff to have the knowledge and tools to deliver outstanding care.”
Orchard has also strengthened its marketing team, with the appointment of Neil Ward as Orchard’s new Group Marketing Manager. In this newly created role, Neil will head up the marketing team to promote Orchard’s achievements to Local Authorities, residents and families. Neil joins Orchard from Anchor Hanover and has over 18 years’ marketing experience that will enhance Orchard’s marketing strategy and brand profile, in particular online.
Neil comments on his appointment: “It is a really exciting time to be joining Orchard. There are some fantastic projects in the pipeline that will make a real difference to our integrated marketing efforts and I look forward to driving those forward.”
Hayden Knight, CEO at Orchard, says “I’m delighted to welcome Cheryl and Neil to our team. Orchard has been providing high-quality care for over 15 years, and with the new team in place, we will continue to build an unrivalled reputation for delivering exceptional standards of care.”