Care operators launch online questionnaire for potential recruits


Sunrise Senior Living UK and Gracewell Healthcare have launched an innovative recruitment questionnaire for potential candidates to find out whether a career in care is right for them.

The care organisations carried out comprehensive research through research groups and worked in conjunction with a business psychologist to develop the online ‘Self-Selection Questionnaire,’ enabling them to take a values-based approach in their selection process.

Self-selection refers to the process where a jobseeker is given information about the more challenging aspects of a vacancy and employer as well as the positives, in order to better enable them to make an informed decision about whether to apply for a job role.

The new tool will allow interested candidates, including people that may not have had a career in care before, to ‘look in and see’ what a role in care at Sunrise and Gracewell is like, as well as the qualities they need to be successful. The organisations are specifically looking to reduce their attrition point, where workers leave a role, and ensure overall retention of team members, especially within the first 90 days of joining.

Used by large national businesses such as Marks & Spencer and British Airways to recruit team members, self-selection has been found to significantly reduce resignation rates, which are high among recent recruits, and, according to 61% of employers, improve the performance and motivation of newly hired team members. Its reasoning is simple: the aim is to ensure that the candidate, if offered the role, accepts with full understanding of what is expected of them by managers, customers, fellow team members and anyone else they may interact with.

Sunrise and Gracewell hope that as they create and shape their employer value proposition (EVP), the questionnaire will allow for a richer candidate experience to engage with the organisations at the earliest opportunity and be informed about what lies ahead.

The questionnaire will now be placed onto the Sunrise and Gracewell Careers sites and elsewhere online to direct potential candidates to complete it before they submit an application.

David Evans, Head of Talent Acquisition at Sunrise Senior Living UK and Gracewell Healthcare, said:

“We’re delighted to have developed such an advanced and invaluable online tool to ensure that we are recruiting the care leaders of tomorrow.

“We believe this tool will allow us to engage with a wider pool of potential candidates at Sunrise Senior Living UK and Gracewell Healthcare, including those who may not have considered a career in care before.

“The questionnaire is confidential and doesn’t need to be taken to see our current opportunities, but it does give a greater insight into our world before someone commences the application process. We hope that it will encourage potential applicants to know with full confidence whether care is the right pathway for them.”


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