A leading care home operator has proven a global smash hit on YouTube following release of footage of his festive rickshaw rides for elderly residents.
The coverage, which can’t help but raise a big smile for any viewer, has been seen almost 400,000 times via consumer news site Unilad, with thousands of shares and comments.
And it seems that the public like such an innovative approach to engaging with elderly residents, with hundreds of positive comments below the video.
“It’s been wonderful to see people’s responses,” says Jonathan Cunningham, the operator of the Rosebank and Birkdale Park nursing homes in the resort of Southport. “Our old lovelies have always enjoyed their trips and the reaction to the video shows that we’ve got it right as far as their use.”