I Care…Ambassadors spread the word about working in social care


A national team of I Care…Ambassadors are delivering careers events across England to inspire people to work in adult social care.

Over 400 organisations in England are involved in supporting the 700-strong team of ambassadors, who inspire thousands of people to consider a career in social care.

They do this through careers activities such as talks, workshops, careers fairs and workplace experiences.

Figures from Skills for Care, who facilitate the initiative, show that 93% of people have a better idea of what it’s like to work in social care, and over a third are more likely to consider a career in social care, having heard from an ambassador.

These are promising figures considering the latest data suggests the adult social care sector will need enough people to fill an extra two million jobs by 2030.

Czajka Care Group signed up to the initiative and has seen lots of benefits from delivering talks, presentations and careers fairs in the local community.

One of their ambassadors, John, explains more.

“I’ve recruited almost 100 people in the last year just by going out and giving these talks and setting up interviews etc. We’ve increased our recruitment tremendously through this system.

Because of the diverse types of people I’ve been able to see being an ambassador – being able to see young people and [right up to] people who haven’t worked for years – it means I have access to an entirely new group.

It opens up a whole new channel of people that you can recruit.”

Skills for Care is urging more adult social care employers to get involved in the initiative.

As an employer you can sign up and nominate your staff to become ambassadors, who deliver careers activities in their local community such as talks, information stands and workplace visits.

As well as promoting your business, it’s a great opportunity to develop your staff and increase their motivation at work.

Extra Hands joined I Care…Ambassadors in 2014 and believe that involvement in I Care…Ambassadors has had significant benefits to them.

It’s developed the skills of their staff, especially their communication and presentation skills, and increased their confidence at work.

“The ambassadors have really enjoyed being involved and feel empowered by the opportunity to talk about their roles.

The ambassadors love doing it and telling people about what they do… they are passionate and want to take away the stigma attached to the sector”.

Find out more about how I Care…Ambassadors can benefit your business, or contact your Skills for Care locality manager to find out more.


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.