Former Finance Director takes over as Belong Chief Executive


Belong’s former Finance Director, Tracey Stakes, has assumed the role of Chief Executive and former Operations Director, Tracy Paine, has been promoted to Deputy Chief Executive, following the retirement of Nick Dykes. Chris Hughes has also been appointed as Chief Finance Officer.



Tracey Stakes, Belong’s Chief Executive, said: “This a really exciting time for the organisation, following our rebranding to Belong and exclusive focus on developing our pioneering village services. I look forward to focusing on leading the new executive team as we embark on the next stages of our expansion plans, to open a number of new villages across the North West and beyond.”


Tracey had previously held the position of Finance Director since joining Belong in 1997, while Tracy Paine had been Operations Director since 2003.


Chris takes over as Chief Finance Officer, bringing with him a strong track record in financial control and management, with extensive experience supporting the expansion of Belong villages since he joined the organisation in 2000.


Belong currently has six care villages in operation in Atherton, Crewe, Didsbury, Macclesfield, Warrington and Wigan, with two further villages under construction in Chester and Newcastle-under-Lyme.


Belong’s state-of-the-art villages provide a range of care, housing and support options for older people, as well as extensive amenities in the village centre. Belong specialises in supporting people with dementia, providing 24-hour care in extended family sized households, with modern open plan layouts specially designed around the needs of people with dementia.

Each village also offers a choice of independent living in a Belong apartment located within the village complex. As a registered domiciliary provider, the organisation is additionally able to support people in their own home, through its Belong at Home service.


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