Belong name change reaffirms commitment to specialist care village model


The operator of Belong care villages has formally changed its name from CLS Care Services Limited to Belong Limited. The name change follows the divestment of the organisation’s remaining CLS care homes at the end of 2016 to focus solely on its world-leading, state-of-the-art Belong care villages and registered domiciliary home care service, Belong at Home.


Belong chief executive, Nick Dykes, who announced in January his intention to step down from the role when he retires later this year, said of the name change: “Now we are purely operating under the Belong name, it makes obvious sense to align our registered name with our operating name. And while the name change is only a paper exercise, it also carries significance for us as an organisation to clearly demonstrate our total commitment to the Belong village model.


“We are passionate in our belief that the Belong village model offers the best option for delivering the specialist care provision we need to support our ageing population, with many more service options and facilities than can be offered by a traditional care home. Through the villages and Belong at Home, we are truly able to deliver the individualised approach that people need.”


On his intention to step down as chief executive of Belong, Nick added: “With five villages fully operational, a new one opening this year and two more scheduled to open next year, Belong is already embarking on the next stage of its expansion, with an operational team that is setting world standards in older people’s and dementia care. We have an excellent executive team in place and an experienced board that will continue to oversee the effective implementation of our strategy.


“As such, this is a good time for a new chief executive, who shares our vision, to take over the reigns of Belong and drive forward the next phase of our development.”


Belong expects to announce the appointment of its new chief executive by the end of April 2017.   


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