Become a Care Employer of Choice


Best-Employers-Care-Logo-HRThe biggest challenge facing many care providers is recruiting and retaining good carers. The UK’s ageing population and negative media coverage of the industry, means this problem is set to grow. The Best Employers In Care Awards have been launched to overcome this challenge and recognise the sector’s best companies to work for.



What makes the Best Employers in Care Awards unique is they are based on feedback from thousands of carers, who complete a confidential Carer Engagement Survey.

This is provided by specialist research agency Smith & Henderson and asks them to rate the initial training, their job satisfaction, communication, client services and development opportunities. Based on the anonymous feedback, the shortlist and winners of the Awards will be then determined.

The Awards are free to enter and open to all care providers operating in the UK, with at least 25 carers. There are three categories:

  • Local – 25-199 employees
  • Mid-size – 200-999 employees
  • Large – 1,000+ employees

Following their survey, care providers will receive a summary of their feedback, but can upgrade to receive a more detailed report and benchmark data to help them pinpoint how to improve employee engagement and retention.

Steven Frost, CEO of Smith & Henderson said “For several years, we’ve been helping leading care providers on an ad-hoc basis gather feedback from their carers, improve employee engagement and reduce staff turnover. Through The Best Employers in Care Awards, we will be able to help more care providers become better places to work, improve retention and change perceptions of careers in care.”

Helen Jones, Business Performance Manager, Home Instead Senior Care, commented “I would encourage any provider to enter the Best Employer In Care Awards – it offers a benchmark opportunity to showcase how working in care can be a rewarding carer. We have been working with Smith & Henderson since 2012 and they provide us with a huge amount of insight, helping us to improve carer engagement and retention, and client satisfaction.”

The deadline for entries is midnight on 18th September 2016 and the winners will be announced at an awards ceremony in November 2016.

For more information on the background to the awards and categories, please visit

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