Hallmark Care Homes launches national Christmas wish competition for residents

Residents Eileen Doran and Joan Huggett with their wishes
Residents Eileen Doran and Joan Huggett with their wishes

Residents’ who live at specialist care provider, Hallmark Care Homes are crossing their fingers after entering a Christmas wish competition.


Over 1000 residents with residential, dementia and nursing care needs have been encouraged to participate in Hallmark Care Homes company-wide event called Lucky Star.


Lucky Star, which launched this year, is a Christmas wish competition that runs from December 1st – January 6th and encourages residents to make a wish however big or small and then display it on a Christmas tree within the home.


– Resident Betty Elizabeth Charlton writes her wish
– Resident Betty Elizabeth Charlton writes her wish

In the New Year, Hallmark Care Homes managing director, Avnish Goyal who owns the facilities, will review the wishes and will make at least one wish come true for a resident from each of the 16 Hallmark Care Homes across England and Wales.


The granted wishes, will include at least one big wish per home as well as lots of smaller wishes.


Managing director of Hallmark Care Homes, Avnish Goyal said: “We decided to launch this competition, because we

Sheila Tugwood writes her Lucky Star wish
Sheila Tugwood writes her Lucky Star wish

wanted to give our residents an opportunity to do something or have something they thought they’d never get a chance to do again. It could be anything from seeing their favourite show in the West End to visiting their place of birth or a long lost relative. It also a great reminiscence activity, particularly for our residents who live with dementia.


“All of our resident’s get Christmas presents from Hallmark on Christmas Day, but by getting to know what they would really like to do or have, gives us an opportunity to truly enhance their happiness and make a difference.


“We hope by making some of these wishes come true, we can expand on our current relationship-centred care approach and show how much we care.”


Residents wishes currently on the Lucky Star tree’s from asking for a box of homemade chocolates to wanting to have tea at the Ritz with their family in London and travel by limousine.


Resident Vera Kiff  with her Lucky Star wish
Resident Vera Kiff with her Lucky Star wish

Admiral Court Care Home in Essex is one of the homes taking part and the home’s customer relationship manager, Kelly Adams is helping to co-ordinate the resident’s wishes. Kelly said: “We are very excited to make some of these wishes come true for our residents. Since we have encouraged our residents to think of a wish, we have found out some great things about them, which we would never have known.


“Whatever wishes we cannot grant, we will take a note of and look at making the wish come true either on the residents’ birthday, or Pay It Forward Day in April, which encourages individuals to take part in a random act of kindness.”


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