Gracewell Healthcare, a leading provider of care for older people, has announced a refresh of its brand as the provider seeks to reinforce the personalised care and service offered throughout its current homes and prepares to open new homes across the country. As part of the refresh, every home will be renamed, there will be a new colour scheme and the website has been improved so it is now accessible on all mobile devices, and provides even more comprehensive information for people considering care for older people.
The changes are intended to bring together every home in the provider’s expanding portfolio, which is set to grow from 15 to 21 over the next year.
The refresh also includes a new logo and clean, modern, purple colour-scheme, which will be used across Gracewell Healthcare’s homes, as well as a brand new website – gracewell.co.uk – with a host of improvements. The new logo includes a lotus flower, which is a symbol of beauty and rebirth, signifying Gracewell homes as a place where older people are supported by stylish surroundings and an expert, caring team.
Gracewell’s Managing Director Amanda Scott said:
“This is an exciting new chapter for Gracewell Healthcare today, uniting residents and staff up and down the country, bringing them even closer to the communities they serve. Anyone who has visited a Gracewell Healthcare home knows what makes them stand out is the high quality of care provided in a health-focused, luxurious setting. Today’s relaunch of the brand and website should make identifying that quality easier than ever before”.