Quality care should be top priority for election debate

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Pictured are Jack Whitfield, Managing Director of Bluebird Care South Gloucestershire (left), and Steve Webb MP (right), with resident Mr Ridd who receives companionship services from Bluebird Care.
Pictured are Jack Whitfield, Managing Director of Bluebird Care South Gloucestershire (left), and Steve Webb MP (right), with resident Mr Ridd who receives companionship services from Bluebird Care.

A care provider based in Chipping Sodbury is keen to see the provision of good quality homecare as one of the major topical issues at the forthcoming General Election.

 

Bluebird Care South Gloucestershire specialise in offering personal, tailor made care and support to older people living in their own homes.

 

It’s essential that all people receive quality care at home, so they can live happy and fulfilling lives whatever their needs”, said Sophie Rowland-Jones, Managing Director.

 

When my grandfather was diagnosed with dementia, it was my first real experience of the care industry. I found the standard of care he received, and the way he was looked after, as really inspiring.

 

It’s because of this that I decided to go into the care industry myself, and have a passion for ensuring that all people who need care have opportunities to access the services they need.”

 

National statistics show that for the first time in UK history there are now 11 million over 65 year olds – and six million people caring for a friend or member of their family.

 

Specific to dementia, almost 1 million people currently experience symptoms of dementia, with the total financial cost of services provided being in excess of £26 billion per annum.

 

Jack Whitfield, Managing Director of Bluebird Care South Gloucestershire, added:

 

“One in four people will be affected by dementia in their lifetimes, which is why it’s important to work with individuals and their families to try and make life much easier for those who have it.

 

A recent parliamentary report made recommendations to the government about the need to continue to raise awareness of dementia and the work that can be done to make our communities more dementia friendly.

 

Whatever the makeup of the next government, we sincerely hope that dementia, and wider care for the elderly, will be a central theme over the next five years.

 

Keen to ensure that personal care in the home is discussed at length, Bluebird Care invited parliamentary candidates from the Thornbury and Yate constituency to meet care staff and customers to find more about the benefits of personal care in the home.

 

Pictured are Jack Whitfield, Managing Director of Bluebird Care South Gloucestershire (left), and Steve Webb MP (right), with resident Mr Ridd who receives companionship services from Bluebird Care.

 

Current Thornbury and Yate MP, and Liberal Democrat candidate Steve Webb commented:

 

“It was kind of Mr Ridd to invite me into his home to hear something about his life story and also his experience of home care services. I was pleased to hear of his appreciation for the care that he receives, and I welcome any care provider, such as Bluebird Care, which takes such obvious pride in the care that it provides.”

 

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