Care group’s expansion ‘heralds’ ambition

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The new social centre development at Phoenix Park Care Village
The new social centre development at Phoenix Park Care Village

A care home group has signalled an intention to expand its “brand of high-quality care” after announcing major developments to two homes costing almost £3 million and a new acquisition.

 

PrimeLife has revealed plans for a 35-bed extension and addition of a new social centre to Scunthorpe-based Phoenix Park Care Village along with an extensive refurbishment programme and 8-bed extension at Little Acres in Nottinghamshire.

 

The company, which runs more than 60 homes across England, has also taken over the recently renamed care home ‘The Fieldings’, also in Nottinghamshire, where it has just completed an extensive overhaul of the environment, staff and processes to turn the home around.

 

Simon Van Herrewege, PrimeLife’s Developments Director, said the moves were part of the group’s latest phase of growth, with potentially more “quality acquisitions” on the horizon.

 

He said: “We are proud of our reputation for providing a high-quality standard of care tailored to each individual, which we have worked hard to achieve.

 

“Our principles are simple, we offer comfortable, homely and safe living in a friendly and sociable environment. We are now in a position to expand this offering through developing our existing care homes and by acquiring new homes.

 

“This is an exciting time for the company, with these latest developments heralding our ambitious plans to expand our brand of high-quality care. Our aim is to grow the company further as a result of our ambition to develop new facilities, and find good quality acquisitions, be it a group provider of care homes, or individual care operators. We are always interested in on or off market opportunities.”

 

The development of Phoenix Park Care Village, which is one of Primelife’s largest care homes for older people, will include the addition of a new social centre. It is one of the group’s signature homes, having been a finalist in the National Healthcare Design Awards 2010 when it was first completed. The work is due to begin this month and expected to be completed in March 2016 costing about £2.5 million.

 

The refurbishment programme at Little Acres, a specialist adult home for those with learning disabilities, is underway. The extension work started in April and should be finished by September 2015 at a cost of about £400,000. The existing home will also be refurbished, which has involved the clients and staff choosing their own décor, furniture, fabric, flooring and finishes from a range of options.

 

PrimeLife’s homes have over 60 homes located across the UK. The group provides a wide range of care services, including care for older people, residential nursing, mental illness and learning disability care as well as supported living, extra care housing, dementia care, palliative care nursing and respite care.

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