Jeremy Hughes, Chief Executive of Alzheimer’s Society, said:
‘Sir Terry Pratchett fundamentally changed the way dementia is seen and understood. The most passionate of campaigners to bring change; his vehement determination to reduce the stigma of dementia meant he helped drag it out of the shadows – kicking and screaming at times. He has made a remarkable contribution to dementia since his diagnosis in late 2007. Shouting from the rooftops about the absurdity of how little funding dementia research receives, and fighting for good quality dementia care, he was and will remain the truest of champions for people with the condition.
‘During the many times Terry supported Alzheimer’s Society, publicly and privately, I was struck by his passion, resilience and courage to fight and kill the demon of dementia. When thanked for his work, he’d simply smile and shake his head modestly, insisting it was nothing. Never dwelling on his own dementia, he used his voice to shout out for others when they could not.
‘Our deepest condolences go to his wife, Lyn, his daughter, Rhianna, and his friend and business manager, Rob Wilkins, who accompanied and supported Sir Terry on all his charitable work.’