Sanctuary Care launches mission statement

L-R, care assistant Chris Coombes and resident Frances Quartermaine.
L-R, care assistant Chris Coombes and resident Frances Quartermaine.

A Sanctuary Care resident and her care assistant are thrilled to be the face of the organisation’s new mission statement.
Frances Quartermaine, 86, a resident at Sanctuary Care’s Beach Lawns Residential and Nursing Home in Weston-super-Mare and Chris Coombes, Frances’ care assistant at the home, have been announced as the face of Sanctuary Care and its new strapline.


Sanctuary Care launched its new mission statement ‘keeping kindness at the heart of our care’ for its 61 care homes across the country at the start of the month – and chose the two unsuspecting women as the face of the campaign.


The two took part in a photo shoot for the care home’s marketing material earlier this year and it was felt by the organisation that their close bond, which was captured beautifully in the photographs, encapsulated the message of kindness.


Frances and Chris only found out that they had been chosen when Mark McCarthy, Sanctuary Care’s managing director, visited them at Beach Lawns to present them with a signed photo and bunch of flowers each to say thank you.


When asked how she felt about being the face of Sanctuary Care Frances, who has been a resident of Beach Lawns since May 2013, said: “I can’t believe it! My face is going to be everywhere – it’s quite funny really. Nothing like this has ever happened to me before!

“Chris and I were just having a lovely time together – as we always do – when they took the photos. We weren’t really thinking about having our picture taken and certainly didn’t think it would lead to this!”


Chris, who has worked at the care home for ten years, said: “I am on cloud nine. After I was presented with the signed photo by Mark I wanted to go to the supermarket and say to everyone ‘don’t you know who I am?’

“Of course, I just phoned my family instead who were very excited too. I am also so very happy for Frances – her face in the picture says it all.”


Explaining the thought process behind the organisation’s new mission statement, Sanctuary Care’s managing director Mark McCarthy said: “Kindness is a word which means something to everyone – we see it every day in our care homes and it’s a key attribute that our residents and their loved ones look for.

“We felt that Frances and Chris really encapsulated kindness through the special relationship that they have formed. I’d really like to thank both of them for being the face of Sanctuary Care – now and for years to come.”


The mission statement is officially being launched across the country throughout November and marks the beginning of a new company mission and Care Commitment which will be rolled out across every Sanctuary Care home by February.


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