Over 30 health organisations have now pledged to support the campaign in some way to help bolster donations and awareness for the health sector including Cancer Research UK, B-EAT, Alcohol Concern and Marie Curie Cancer Care.
#GivingTuesday falls on 2 December this year, directly after the big shopping days Black Friday and Cyber Monday and asks people and organisations to do one simple charitable act on the day in the run up to Christmas. While Black Friday and Cyber Monday are good for the economy and good for getting deals, #GivingTuesday is a chance to give something back.
Partner organisations – whether charities or businesses – are encouraged to take the campaign and do something of their own with it. For example, an ice cream parlour in Baltimore created its very own #GivingTuesday ice cream and gave the proceeds made from sales to charity.
The campaign was launched in the US in 2012 by 92nd Street Y, in partnership with the United Nations Foundation and was made such a success with the help of support from business partners such as Google and Facebook. It has since become a global movement with Canada, Mexico, Israel, Australia, Singapore and Latin America all getting on board in 2013. Last year the campaign had 10,000 partners worldwide and received support from the White House, actor Kevin Bacon and model Heidi Klum.
The movement in the UK is being led by the Charities Aid Foundation (CAF), working closely with software provider Blackbaud. There are now over 500 partners committed to the campaign including RBS, Breast Cancer Care, BT and the NSPCC with more still to be announced.
John Low, Chief Executive of the Charities Aid Foundation, said:
“We’re thrilled that #GivingTuesday is beginning to gather momentum and we’ve already been met with a lot of enthusiasm from across the charity and business sectors.”
“This campaign is a rare opportunity for charities – large and small – to shout about their work and share their mission with a global audience, hopefully finding new and lifelong supporters in the process.”
“It is great that so many health charities have already signed up to support the campaign and we hope that many more will be able to use the day to grow their voice and secure a new source of support for the cause.”
Jackie Ballard, Chief Executive of Alcohol Concern, said:
“Alcohol Concern is really excited to be part of #GivingTuesday. It is a fantastic initiative which gives charities of all sizes the chance to talk about their work in the health and charity sector. We are looking forward to getting involved and shouting about our upcoming 2015 Dry January campaign.”
Richard C Taylor, Executive Director of Fundraising & Marketing at Cancer Research UK commented:
“#GivingTuesday is an extremely exciting opportunity for the whole charity sector. It has immense potential to motivate the whole of the UK and create a movement that will raise public awareness of charity giving. Cancer Research UK is proud to support #GivingTuesday and this opportunity to celebrate the generosity of the public.”