Ending loneliness with a Gift for Granny 2014

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Gift tagThe Little Group are again asking for companies and the public to get involved in supporting residents in their local care home by buying an extra Christmas gift and donating it to their Gift for Granny, Christmas gift appeal. The Gift for Granny appeal was first launched in 2013 and due to its enormous success, is being rolled out again this year on a bigger scale.

Across the UK some 450,000 people live in residential and nursing homes and unfortunately some of these residents have no family or friends to enjoy the festive season with. Whilst care home staff do a great job of making Christmas Day special for these residents, the Little Group are asking you to make the day even better by donating a gift so these residents have something to open on Christmas morning.

Stacey Crowther, Managing Director of the Little Group, said ‘We were so overwhelmed at the success of the appeal last year and the generosity of the general public at what is quite a difficult financial time for a lot of people, we simply had to run the appeal again this year’

The appeal is asking for new, unwrapped gifts that would be appropriate for the older generation, for both gentlemen and ladies; soaps, slippers, books, biscuits etc. These can either be dropped off at the Little Group office at the Heritage Exchange, Wellington Mills, Plover Road, Lindley, Huddersfield, HD3 3HR or at one of the regional drop off centres, currently spanning the North of England. For a list of regional drop off centres please visit www.giftforgranny.co.uk. These gifts will then be delivered to a resident in a local care home who ordinarily might not receive any gifts over the festive season.

Stacey said ‘Working within a number of care homes it’s sometimes quite heart wrenching meeting residents who have lived very fulfilled lives where they have been an active part of the community; be it a teacher, a nurse, a postman, who now, for whatever reason, have no one to share this day with. Loneliness is unfortunately a big problem in our society. Esther Rantzen founded The Silver Line just over a year ago and during this short period of time 300,000 calls have been logged from lonely older people. The most alarming statistic for me was that 54% of these people had literally nobody else to talk to which is just quite sad.

Volunteers will be delivering the gifts to care homes after 21st December 2014 and so donations must be made before this date. They are also still looking for volunteers and drop off centres around the UK.

Stacey added ‘We would like to extend our thanks in advance to anyone who donates to the Gift for Granny appeal and wish everyone a very Happy Christmas’

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