Care home furniture manufacturer YTM has been announced a winner at the prestigious SBID International Design Awards 2014.
YTM, in conjunction with interior designer The Drawing Room Interiors, held off tough competition to win the New Build & Development category. The awards feature 15 categories of design excellence and are judged by international industry leaders; an indication of both the competitiveness of UK organisations and the increasing importance of care home interior design.
The winning entry from YTM showcased the creative design implemented throughout Care UK Winchcombe Place; an 80-bedroom facility providing residential, dementia and nursing care to the local community in Newbury, Berkshire. Winchcombe Place has been designed with a differentiated and eclectic style; its distinction comes from its aesthetic appearance including innovative features such as a vintage sports display, an old fashioned scullery and aged photography memorabilia accompanied by black and white photographs, relating to the local area and the history of the residents that have lived there.
The challenge of care home interior design is to create inspirational surroundings with a limited budget and restricted materials; this is where the flexibility and creativity of a UK manufacturer like YTM Furniture makes all the difference. YTM combines an innovative nature with over 30 years of experience in the manufacture of care home furniture to ensure their products are design-led as well as high quality and practical. YTM have a reputation for product development that other care home furniture manufacturers, and care homes themselves, may find ambitious. This award however is indicative to the fact that providers are increasingly judged against the quality of their interior as much as the quality of care they deliver and therefore their interior design can be used to create a source of differentiation.
Care home interior design is not without its many stipulations, but successful partnerships with industry leading suppliers such as YTM means an award winning end result is not out of reach, as demonstrated at Care UK Winchcombe Place.
YTM Group, Innovation house, Willowbridge Way, Castleford WF10 5NP
Tel: 01977 665050 www.ytmgroup.com