Sunrise backs Alzheimer’s Society’s pledge on dementia


Sunrise logo-care industry newsSunrise Senior Living is seeking to improve understanding of dementia across the UK and dispel the myths surrounding it. The provider is launching Resources to Remember, a national campaign held in conjunction with Alzheimer’s Society, which aims to transform the public’s outlook on dementia.

Between 3rd – 9th November, a series of events across all 27 Sunrise communities will provide guests with specialist advice on the everyday things they can do to help people living with memory loss as well as a chance to share stories, insights and experience.

Resources to Remember supports Alzheimer’s Society’s and the government’s pledge to create one million Dementia Friends – someone who will have a greater understanding of dementia and turn that understanding into action – by March 2015. Dementia Friends Champions will be holding Dementia Friends sessions at every Sunrise community Sunrise’s dedicated team, who deliver high quality care to residents living with dementia, will also be on hand to give expert guidance.

Everyone who attends a Resources to Remember events will be given a free copy of Sunrise’s Memory Care Guide. Written by experts at the heart of care provision, the guide helps to give a better understanding of the challenges faced by people living with dementia, which is set to affect 850,000 people by 2015.

Sunrise has been an established partner of Alzheimer’s Society’s Annual Research Conference for a number of years; all 27 of its communities are proud supporters of Alzheimer’s Society and regularly host events to raise money for the charity.

As part of the Resources to Remember campaign people will also have the opportunity to take full tours of Sunrise’s care facilities, including the Reminiscence Neighbourhoods, which are specially designed for people living with dementia.

Amanda Scott said:

“At Sunrise, we wholeheartedly  support the life changing work of Alzheimer’s Society and we are committed to supporting and empowering people living with Alzheimer’s and other forms of dementia across the country. Through this campaign we can highlight the simple, every day ways we all can do this.”

“Resources to Remember will be an excellent opportunity to welcome people to our communities and share the expertise of our wonderful staff.  We’re looking forward to helping the Alzheimer’s Society provide dementia education to one million people as part of the Dementia Friends initiative.”


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