Personality Profiling Proven to be Significant Part of Successful Social Care Values Based Recruiting


Profiles4Care-Care Industry NewsProfiles4Care Exceeds its Care Sector Target by 80% in Values Based Recruitment Toolkit Pilot





Psychometric profiling company Profiles4Care today reports that demand for its online assessments by Care Sector employers taking part in the Department of Health’s Values Based Recruitment Toolkit (VBRT) pilot was 80% higher than expected, and that all employers changed their recruitment practices to include the profiling tool at some stage in their recruitment process.


The figures come from the newly published independent evaluation report on the 12 month pilot of the Values-Based Recruitment Toolkit (VBRT) for the Social Care Sector in England. The report states that the pilot has had a significant and positive impact on the recruitment strategies and processes of the 100+ Care suppliers that took part with 68% of participating employers having used the VBRT to review their entire recruitment process.


The VBRT trial was launched by Norman Lamb MP, Minister of State for Care and Support, last year aimed at placing values such as compassion, integrity and commitment at the heart of social care recruitment and retention. The Toolkit includes guidance in plain English on how employers can recruit and select for social care values, plus provide a range of tools such as draft job adverts, interview questions and the unique online personality profiling assessment tool from Profiles4Care.


“The initial expectation was that 4,000 assessment reports would be required, but by the end of the project well over 7,000 had been used and not just for recruiting purposes, the evaluators stated that it is increasingly being used for a range of staff management purposes including supervision, training and appraisals,” explained Sarah Newman, Director at Profiles4Care.


The VBRT has been developed by the National Skills Academy for Social Care, working in partnership with Skills for Care, Profiles4Care and MacIntyre, a leading provider of services for people with learning disabilities. It is a core element of the refreshed Adult Social Care Workforce Recruitment and Retention Strategy which was launched on Monday 8th September 2014.


“We know that good care is already being delivered in many areas across the country, but others are not always able to recruit and retain the candidates they need. The toolkit is an additional resource for all recruiters that can be used alongside their existing recruitment practices to build an effective, quality workforce. The research and employer testimonials from the evaluation, substantiating the positive impact the pilot has had on them, convinces us that the VBRT goes a long way towards our aim of bringing a values based approach to within everybody’s reach,” said Annette Baines of Skills for Care.


Provision of the profiling tool was free to employers for the duration of the pilot but since the end of the project a significant number of employers have continued with the Profiles4Care assessments, reflecting how useful they have found them not only for recruitment, but also retention and appraisal as part of the overall Values Based Recruitment Toolkit.

“Profiles4Care is not a standalone recruitment solution, but it has been proven to be an important element. It is there to support employers in recruiting the right person for the job from the outset. Improve the quality of recruitment and everyone benefits – employers, employees and most important of all those being cared for,” concluded Sarah Newman.



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