A group of like-minded and socially concerned young entrepreneurs, artists & artisans, have banded together to form the BAT Foundation in the wake of clinical research in the US and Japan linking table tennis in as an alternative method of treatment for Alzheimer’s and dementia.
The innovative and ground-breaking charity is making an appearance at Europe’s largest Brand Licencing Exhibition, in a bid to raise funds and awareness for the charity’s work.
The BAT Foundation is teaming up with publishing company DC Thompson, who have donated themed images of their world famous Beano characters ‘Dennis the Menace’, ‘Gnasher’, ‘Roger the Dodger’ and ‘Minnie the Minx’ towards the creation of a selection of highly collectable table tennis equipment, including players chairs, tables, and of course, a range of bespoke bats, which will début at the exhibition for sale.
A number of table tennis pro’s, celebrities, and well known licencing characters will face off on a specially commissioned bespoke table featuring Dennis’ classic rotten tomato trademark artwork. Visitors to the Brand Licencing Europe exhibition will also be encouraged to play on the table in what will be one of the highlight activities throughout the event.
The theme, aptly named Table Dennis, is the first in a series of exciting awareness and fundraising initiatives, with an aim to provide tailored table tennis equipment for Alzheimer and dementia care homes across England.
Catch Dennis the Menace and friends at Brand Licencing Europe at London’s Kensington Olympia from 7th to 9th October.