£8m care home plan for Shrewsbury site


Coverage Care-Care Industry NewsA new multi-million pound care home with nursing facilities is being planned for Shrewsbury by Shropshire’s largest independent care provider.


Not-for-profit Coverage Care has applied for full planning permission for the 90-bed home on land occupied by the former Territorial Army centre, on Sundorne Road.


The proposed £8m project is the latest in a series of new build care home developments by the company in Shropshire over the last four years, as the county begins to see the impact of an ageing population and increased demand for both residential and nursing care.


If granted planning permission, the Shrewsbury home is destined for a 2016 opening and is expected to employ more than 120 staff in a mix of full and part-time jobs.


Chief executive of Coverage Care, David Coull, said: “We have been working hard on the plans for this new home, which will be similar in size and design to the New Fairholme development we opened last summer, in Oswestry.


“The site on Sundorne Road is perfectly placed to ensure a high quality of life for residents, with leisure facilities and a GP surgery right on its doorstep. Our intention is to have this new facility open during the summer of 2016.”


The proposed new home will have 90 large en-suite bedrooms over two floors, with a third storey frontage as part of the overall design, and two wings on each floor, each with its own lounge and dining area, sharing communal rooms and a private garden area to the rear of the building. It will be Coverage Care’s third collaboration with Castlemead Group, which is an expert in delivering care homes.


Director of Castlemead Group, Joe O’Donnell, said: “We are extremely pleased to be undertaking a third major build for Coverage Care Services. It’s a partnership that has always worked very well, allowing us to bring together our collective expertise and experience in creating new care homes. We’re looking forward to delivering a building that will become a welcoming home to many people and will add an attractive and entirely suitable presence to this area of the county town.”


Coverage Care currently operates 15 care centres in Shropshire and Telford & Wrekin, all on a not-for-profit basis. The company employs around 1000 staff and provides a range of care services for more than 1,600 mainly older people.


An award-winning business, it is also known as a specialist in dementia care. The company led a ground-breaking pilot programme which focused on alleviating the stressful and confusing symptoms associated with the condition. The Butterfly Approach pilot achieved such positive outcomes for residents that the organisation partnered with health leaders in Shropshire to share results with other caring bodies and associated service providers across the county.


Mr Coull explained: “We exist to provide a place for people to live in comfort and peace, with access to whatever level of support they need, from none to nursing care. We benefit from being a not-for-profit organisation, so our focus is not on shareholders but on using our resources to keep on improving, meeting and exceeding all of the standards expected of our staff and our premises.”


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