Leading sight loss charity RNIB has launched a national competition to find its new audio logo.
The Royal National Institute of Blind People (RNIB) has recently introduced a refreshed visual identity and is now looking for an audio logo to complement it.
The new audio logo will be used across all of RNIB’s films and audio communications and will need to reflect the organisation’s human, positive and can-do values in just a few seconds.
Andrea Begley, winner of the BBC’s The Voice in 2013, will be on the judging panel alongside Live Aid organiser and concert promoter Harvey Goldsmith. The shortlist will then go to the public vote in November.
James Risdon, RNIB’s music officer, said;
“At RNIB, blind people are at the heart of everything we do, so it makes absolute sense that we have an audio logo as well as a visual one. For people who have sight loss, like me, audio is a key part of a brand’s identity.
“We hope that in time people will come to associate the audio logo with RNIB and our values; think the McDonald’s ‘I’m lovin’ it’ jingle or Apple’s start-up chime.
“’We hope that aspiring musicians, whether they have sight loss or not, see this as an opportunity to develop their skills and experience in composing, recording and producing to help us shape our audio identity.”
The competition is open to any UK resident over the age of 18 and the deadline is 30 September. Entrants can view the full brief and technical specification at www.rnib.org.uk/audiologo or email email@example.com.