Colleagues from across Lloyds Banking Group have raised a staggering four million pounds, doubling the original two year target just 17 months into the Group’s charity partnership with Alzheimer’s Society and Alzheimer Scotland.
The relationship between the organisations began in January 2013 with the launch of the Live Well campaign, Alzheimer’s Society’s and Alzheimer Scotland’s first national support programme for people with dementia and their carers. Through a series of sessions, Live Well has been educating people about how to cope with everyday life and how to plan for the future.
With the partnership raising the £2 million target only part way through the first year, the extra money was earmarked for a whole raft of additional support materials for carers including; 100,000 copies of Alzheimer’s Society’s dementia guide, funding 1,500 people to access befriending services aimed at ending the loneliness and isolation associated with dementia as well as funding financial and legal support, and piloting new services and activities. With six months left of the partnership, plans are being drawn up for the final stage of fundraising. The funds raised over and above the current total of £4million, will support the Dementia Research Leaders Programme, on an innovative project which is looking at prevention and trying to find a cure for the condition.
Graham Lindsay, Director, Responsible Business and Community Affairs at Lloyds Banking Group said:
“Raising a record-breaking £4million in just a year and a half is an incredible achievement. I’d like to offer my sincere thanks to every single colleague across the Group who has contributed to the staggering amount of money we have raised together so far. Alzheimer’s has captured hearts and minds like no other charity partner before it. Colleagues have shown total dedication in their continued fundraising efforts to help improve the lives of people affected by dementia. They have taken on challenges big and small, as well as raising awareness of a deeply worthy cause.
“With the money we’ve raised so far, we’ve been able to support people affected by dementia today and we are thrilled that the money we will continue to raise until the end of the year, will be spent on research to find a cure for tomorrow.”
Jon Bodenham, Director of Fundraising (interim) at Alzheimer’s Society said:
‘We’ve been absolutely delighted by the record breaking money Lloyds Banking Group colleagues and customers have fundraised since the beginning of our partnership. From an epic coast to coast cycle challenge in Costa Rica to hosting award winning in branch ‘Tea and Talk’ fundraising events, everyone involved in the partnership has made a huge difference. The money raised will enable us to improve the lives of thousands of people with dementia and carers across the country.’