The company has acquired the UK arm of The Hawthorns Retirement Homes group, a name now synonymous with gracious retirement living, a partnership which is a perfect fit in terms of excellent quality, delivered by committed staff.
Avery hopes that this first, major and substantial acquisition, will herald several other investments in the coming months.
With Avery now established as a leader in the care sector, offering best practice in terms of standards, this new phase also brings into their portfolio like minded communities, but from a level of service one step below residential care.
The retirement communities are also unique in the UK, offering individuals the opportunity to rent rather than buy serviced studios and apartments, in a hotel like environment. Based on an American model, the system was one of the first alternatives to those wishing to make the most of their assets, without needing to invest any capital. So residents enjoy stylish living arrangements while renting on a short flexible lease.
The investment in The Hawthorns has been described by Avery as ‘exciting’ and is a strategically important move. Avery prides itself in innovative and better ways to deliver health care, while the prime retirement real estate of The Hawthorns is unique in its field.
Considered some of the most successful retirement communities in the world, The Hawthorns can be found in Braintree, in Essex, Eastbourne, in East Sussex and Clevedon, in Somerset. The concept, devised in the US over 30 years ago, is both unique and simple, offering residents security, excellent accommodation, good food and the company of like minded neighbours.
Individuals can enjoy on site restaurant dining, with three freshly prepared meals a day, libraries, games rooms and beauty facilities, backed by the support and security of a live- in management team, who manage cleaning and laundry services, free transport off site in a private mini bus and beautifully landscaped gardens. As the company promises: “With everything taken care of in our retirement homes you’ll have time to do the things you enjoy most and fill your days with pleasure and good company.”
The first Hawthorn community in the UK was in Clevedon, Somerset in 1985, where residents enjoy stunning coastal views. Eastbourne was completed in 1999, followed by The Hawthorns in Braintree, Essex in 2009. The Hawthorns in Eastbourne was further expanded in 2010 to include a hamlet of bungalows.