ubu awarded for passion enthusiasm belief and determination


YORKSHIRE based care provider, ubu, has been praised for creating a culture of ‘passion, enthusiasm, belief and determination’ by Investors In People (IIP) who have awarded them their Gold standard.

UBU-Care Industry News (300 x 198)

The award is recognition that the health and social care provider, which supports more than 500 vulnerable adults across Yorkshire, East Midlands, the North West and North East is committed to its team development.


The Harrogate based organisation has held IIP since 1996.  Chief Executive, Dorothy Jarvis Lee said that the Gold award demonstrated how the company was person centric and placed everyone that they serve at the heart of their own destiny.


“Our uStep model places the people we serve at the heart of their own development, and as an employer we encourage our workforce to aspire to reach their own personal goals.


“That can mean people coming out of their comfort zone, but by encouraging them to be what they can, we discover that they achieve more than they ever believed they could,” she added.  “That translates into a better service for the people we serve so they improve as individuals.


“Only seven per cent of all companies who aspire to IIP achieve the gold standard,” she said.  “Our citation highlighted how ubu has embedded its core values of openness and honesty, fairness and kindness, respect and responsibility, and how these values have been embraced by our workforce at every level and is connected to everything that they do, even when no one is looking.


“We are immensely delighted to achieve this standard.


Katherine Humphries, IIP specialist said: “This award recognizes and endorses the strong and simple vision and values that ensure all staff work to be the best they can be.


“This provides the opportunity for the people ubu serve to ‘reach for their own goals’ to achieve levels of independence that are inspiring and humbling.


“There is a culture of passion, enthusiasm, belief and determination that enables staff to go on their own journeys, stretching and growing achieving things they didn’t know they could achieve personally.



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.