With over 180 exhibitors and more free educational content than ever before, Care Show Bournemouth (www.careshow.co.uk/bournemouth) was set to be a big success. Doors opened on March 27th at Bournemouth BIC to a queue of eager visitors from across the south of England, keen to explore the biggest free care trade exhibition in the UK.
The company line up featured a number of new speakers and first-time exhibitors including O2 Health, Tina Davies Childs Interior Design, Cowan Architects, Samsung and N&C Phelxicare, and organisers reported that over 64% of Care Show Bournemouth’s 2013 floor space was re-booked on site.
Standex Systems Ltd said:
“An excellent show this year! We’ve had lots of interest on our stand and generated lots of new leads and potential business. It’s also a fantastic opportunity to catch up with peers and clients, showing customers we are investing in and supporting the industry. We have been exhibiting for a few years both at Bournemouth and Birmingham and will definitely be exhibiting next year.” (Kelly Clifford, Business Manager)
New to the show and enthusing about its quality was Wildgoose Construction Ltd:
“A fantastic show where we have gained many new leads, hopefully generating some future business. This was our first time exhibiting at the Care Show in Bournemouth and we would definitely consider exhibiting next year!” said Phil Hughes, Marketing Manager.
Colin Willis of Furnish Ltd echoed these sentiments saying:
“A really good show. This is our first time exhibiting at the Care Show and we have already re-booked for next year! Our great location [near the entrance] has given us the advantage of meeting nearly all of the high volume of visitors. We have got some great new leads that will potentially lead to new business too. The show helps to raise our profile to our customers and we are already looking forward to next year.”
Free education is a significant part of the Care Show offering and the content in Bournemouth was as varied as it was focused. The Keynote Seminar Theatre programme kicked off with a presentation from Alan Rosenbach from the Care Quality Commission (CQC). This session outlined all you need to know about the CQC regulatory model and the audience was full to capacity with people standing in the aisles to hear the important updates being conveyed. For the first time this year, the CQC also had a presence on the show floor and so visitors were able to get answers to their questions both in the seminar theatre and face to face on the CQC stand.
Also featured was a panel debate on the impact of social media on the care sector. This topic prompted numerous questions from the floor and sparked quite the debate. The thrust of the session was two fold. First, panellists (Mark Sadler of yourcarehome.co.uk and Tony Upward if LNT Software along with Chair Matthew Tingey Publisher of CMM) outlined the growth in social media use by elderly people and the responsibility that care operators have to their residents. Secondly, the potential for self-marketing was explored with many audience members saying that they were about to begin their social media campaigns. Event Director, Chris Edwards said
“The use of social media by the care community is evident in the growth of activity over the past 12 months on our own @CareShow Twitter account and LinkedIn group. We know this is a hot topic for our visitors and an effective communication tool for our exhibitors so we were delighted to be able to offer some best practice advice from the experts.”
The MyBusiness Seminar Theatre provided valuable insight into various business issues facing the care sector. With so much discussion currently about how best to pay for long term care, the panel debate on whether long term care insurance is a viable option was particularly topical. Also featured were sessions about how to value a business, assessing the healthcare market and vicarious liability. On the second day a panel of experts gathered to debate how best to ensure that a repeat of the Southern Cross collapse does not happen. This lively discussion featured representatives from ECCA, Assisted Living South West, HC One and the former COO of Four Seasons Healthcare.
As part of its Go for Gold Challenge NAPA showed care providers fun ways to help break sedentary patterns of behaviour to the benefit of residents health and wellbeing. This was demonstrated on their stand – with the aid of a bike powered smoothie machine, within the Best Practice & Dementia Care Theatre and at various NAPA activity stations.
Care Show will return to Bournemouth in 2013 with Care Show Birmingham running from 13-14 November this year.
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